Summary
More than 35 years turning complex business, technology and financial concepts into narratives that persuade customers, employees, investors and boards alike. I’m equally at home architecting a 12-month brand vision with a CEO in the morning, then writing headlines and body copy to drive responses that afternoon. My career has been built on discovery, co-creation and execution across integrated brand campaigns, GTM strategy, change management, training and more. Deep industry experience across Financial Services, Technology, Health & Life Sciences, Retail, Manufacturing and Transportation, with a track record of building narratives from the ground up to forging what’s next for established brands. I’m a hands-on creative leader and coach who never fully hands off execution or responsibility for achieving business outcomes.
Experience:
June 2021 – Sept 2026
Creative Director/GTM Storyteller – Point B
New York, NY/Seattle, WA
Responsible for leading client CEOs and their executive teams through the discovery, co-creation and execution of strategic GTM and change management messaging to their boards, investors, customers and employee audiences. Extensive experience in interviewing executive stakeholders, facilitating collaboration workshops, content synthesis, idea generation, leadership development, integrated audience messaging, enterprise culture transformations, narrative for functional training and more. Industry exposure with clients includes global market leaders in Financial Services, QSR, Health and Life Sciences, Retail, Manufacturing, Transportation and others.
January 2018 – June 2021
Creative Lead – IBM Originals
Creative Content Director – IBM Blockchain
New York, NY
With IBM Originals, leading creative for a 7-person team servicing marketing efforts for AI, Digital Transformation, Intelligent Workflows, Healthy & Resilient Societies and others. For IBM Blockchain, co-creator/executive producer of the c-suite Value Visionaries video and interview series, editor-in-chief for 20-page website, and lead writer on all video, paid social and events.
August 2003 – January 2018
Freelance Copywriter/Creative Director – Various including Prudential & UBS Wealth Management
New York, NY
Among many other projects, I was the host, co-creator and executive producer of Prudential's Masterpiece of Love, a five-part online series of short films about people who have recently lost loved ones as depicted through the work of local artists. The series was promoted extensively through Prudential’s social media channels and in a :60 movie trailer that appeared in thousands of theaters nationwide.
I have deep experience in developing integrated campaigns for financial services clients including Prudential, UBS Wealth Management, American Family Insurance and Wilmington Trust.
Other freelance clients have included American Express, AT&T Wireless, Verizon Wireless, Time Warner Cable, RR Donnelley, Medco, St. George's University School of Medicine and others.
2003 and previous
Creative Director and Senior Copywriter positions
MFP Interactive, Wunderman, DVC Worldwide and others
Integrated print, interactive and direct mail campaigns for clients including AT&T, The National Football League, Bombay Sapphire, NYTimes.com, The McGraw-Hill Companies, American Movie Classics, Johnson & Johnson, Computer Associates International, Sothebys.com, Suncom Wireless, The Food Network and others.
Education:
BS Advertising with High Honors
The University of Texas at Austin